Dee Okafor

Dee leads franchise development at Summit Fitness Collective. Her column is a candid look at recruiting and qualifying franchisees in a funnel that now runs on fast, AI-assisted response.

The Development Desk

Franchise Growth

The discovery call is still where deals are won

We automated everything around the discovery call so the call itself could be completely human. That order matters.

DDee Okafor•June 6, 2026•5 min read