Celebree School Opens Its 50th Location

The Baltimore-based early childhood education franchise hit the milestone in metro Atlanta as it leans on a 0% royalty incentive to recruit new owners.

Jordan Reyes1 min read
ShareXLinkedIn
Generic bright, colorful preschool classroom with small tables and natural light
Source: Revscale Media (illustration)

Celebree School opened its 50th franchise location this month in Marietta, Georgia, owned by franchisees Rajesh and Jyoti Solanki. It is the brand's third school in the Atlanta market, one of the fastest-growing metro areas the company is targeting for expansion.

Who is buying into the brand

The Solankis reflect a pattern common in early childhood education franchising: one partner brings the classroom experience, Jyoti spent more than a decade as a teacher and education director, and the other brings the business background, Rajesh built a 20-year sales leadership career. Celebree is explicit that it wants that pairing, an operator who understands the numbers and a partner who can run the classroom.

The incentive behind the growth

Celebree recently rolled out a 0% royalty incentive for new franchise owners, a move that lowers the ongoing cost of entry at a time when child care operators are competing hard for both enrollment and franchisee capital. Company-operated schools reported $2.26 million in average unit volume in 2025, a figure the brand is using to recruit against.

Why the milestone matters beyond the ribbon-cutting

Fifty locations is a modest footprint next to national scale, but it puts Celebree past the point where a franchise system typically proves out its unit economics and support model. For prospective owners evaluating the brand, that track record, combined with the royalty incentive, changes the math on how fast a new school can reach breakeven.

Jordan Reyes
Editor in Chief
Related

More coverage to read

The Brief

Practical AI and franchise growth intelligence, in your inbox

One focused read for operators and brand builders. No fluff, no daily noise.

Join operators and franchise leaders reading every week.