HomeWell Care Services signed 26 new franchise owners and added two states in the first half of 2026, outpacing last year's record pace.
HomeWell Franchising, the franchisor behind non-medical in-home senior care provider HomeWell Care Services, closed the first half of 2026 with its strongest development pace in company history. The Burkburnett, Texas-based company signed 26 new franchise owners, opened 17 agencies and awarded 30 territories, including four through existing-owner expansions, pushing system revenue to $88.4 million through June, up roughly 12.4% year over year.
An aging U.S. population is driving steady demand for non-medical in-home care, and that demand is pulling new franchise buyers into HomeWell's system faster than in 2025, itself a record year. The brand's entry into Hawaii and Idaho this year also signals room to grow in smaller or harder-to-reach state markets that larger competitors have moved into more slowly.
HomeWell rolled out Flex Studio, a self-serve marketing platform that lets agencies localize marketing materials while staying within brand guidelines, and struck a partnership with Trella Health that gives owners visibility into referral relationships with hospitals, skilled nursing facilities and physicians. Both moves target the operational lever that matters most once a territory is open: converting local healthcare relationships into client referrals faster.
The mid-year numbers suggest a system reinvesting capital into agency-level tools rather than chasing signature counts alone. Prospective and existing franchise owners evaluating home care brands should weigh how much of that reinvestment shortens referral pipelines and lowers cost of client acquisition, not just the raw territory count HomeWell is touting.
Travel And Tour WorldThe hotel franchisor's board confirmed its interim chief as permanent CEO, betting an internal finance and brand veteran can steady franchisee relationships and development.
Bill Truslow / Franchise TimesThe high-value, low-price gym chain signed its first new-to-system development deal in over a decade, betting fresh operators can reach markets left untapped.
Revscale Media (illustration)The private equity giant's reported acquisition extends a consolidation wave that already includes Neighborly and Groundworks into garage door repair.
HoodlineBacked by private equity owner Harvest Partners, the childcare franchise is adding 60,000 square feet of new capacity across six suburbs by 2029.
BriefGlance.comThe San Antonio franchisor's first Northeast location bets on a locally rooted owner to break into a caregiver-short, fast-aging market.
Revscale Media (illustration)The youth sports franchisor's Pennsylvania milestone reflects a low-overhead model built on turning satisfied customers into franchise owners.
