HomeWell Hits Record Mid-Year Franchise Growth

HomeWell Franchising, the franchisor behind non-medical in-home senior care provider HomeWell Care Services, closed the first half of 2026 with its strongest development pace in company history. The Burkburnett, Texas-based company signed 26 new franchise owners, opened 17 agencies and awarded 30 territories, including four through existing-owner expansions, pushing system revenue to $88.4 million through June, up roughly 12.4% year over year.

Why the Growth Rate Matters

An aging U.S. population is driving steady demand for non-medical in-home care, and that demand is pulling new franchise buyers into HomeWell's system faster than in 2025, itself a record year. The brand's entry into Hawaii and Idaho this year also signals room to grow in smaller or harder-to-reach state markets that larger competitors have moved into more slowly.

New Tools Behind the Push

HomeWell rolled out Flex Studio, a self-serve marketing platform that lets agencies localize marketing materials while staying within brand guidelines, and struck a partnership with Trella Health that gives owners visibility into referral relationships with hospitals, skilled nursing facilities and physicians. Both moves target the operational lever that matters most once a territory is open: converting local healthcare relationships into client referrals faster.

What It Means for Operators

The mid-year numbers suggest a system reinvesting capital into agency-level tools rather than chasing signature counts alone. Prospective and existing franchise owners evaluating home care brands should weigh how much of that reinvestment shortens referral pipelines and lowers cost of client acquisition, not just the raw territory count HomeWell is touting.