The strength-training franchise is handing day-to-day leadership to a longtime multi-unit operator and rolling out AI tools as it pushes past 50 studios.
MADabolic just handed day-to-day control of its 44-unit strength-training system to a franchisee who has run studios inside it for nearly a decade. Corbin Jennings takes over as brand president as co-founders Brandon Cullen and Kirk Dewaele step back from operational control, a leadership swap the company is pairing with a wave of AI investment as it pushes toward 50 studios by early 2027, shortly after its 15th anniversary.
Jennings built a five-unit MADabolic portfolio across Washington, D.C., Maryland and Virginia before stepping into the corporate role, and the company has also hired a vice president of marketing and revenue growth and an in-house recruiter. That background matters for existing franchisees: a president who has managed real estate, staffing and P&L inside the same system tends to make different calls than a founder running things from a distance.
The brand has built AI-based assessments for general manager candidates, an AI-powered knowledge base inside its franchisee onboarding platform, and an AI CRM aimed at converting leads faster. A new KPI dashboard gives franchisees and corporate the same real-time view of studio performance, closing a visibility gap that typically widens once a system scales past 40 units and adding consistency to how each location tracks its numbers.
Through the end of 2026, MADabolic is discounting initial franchise fees for multi-unit signings and contributing $10,000 toward pre-opening marketing per location. Pairing a fee discount with leadership that understands unit economics from the inside is a direct pitch to the operators MADabolic needs to clear 50 studios, and it signals the brand wants growth to come from proven multi-unit operators rather than first-time owners.
Revscale Media (illustration)The Australian strength and conditioning brand enters the U.S. through Florida, betting low attrition can win in a crowded boutique fitness market.
Revscale Media (illustration)PuroSystems is franchising AccuGuard Environmental, a mobile asbestos and lead testing concept built by one of PuroClean's top ten operators.
Revscale Media (illustration)The Berkshire Hathaway affiliate is pulling a respected real estate strategy shop in-house as it rebuilds itself into an active parent company.
VIO Med SpaThe med spa franchise signed 19 owners in nine months as health and medical led every franchise sector in 2025 sales growth.
Revscale Media (illustration)The Freeman Spogli-owned retailer opened 13 stores across six states last quarter and is holding a pace of 60 to 70 signings a year.
Franchise TimesAfter a delisting, a $10.5 million settlement and a 30-unit franchisee bankruptcy, F45 is selling fewer territories and vetting owners harder.
