Naf Naf Signs Multi-Unit Operator for Columbus

Naf Naf Middle Eastern Grill signed a four-unit development deal with Roma Patel Group for the greater Columbus area. The operator, led by Roma and Suresh Patel, already runs 20 Tropical Smoothie Cafe locations across three states. The first Naf Naf opens this summer in Franklin County.

Why Brands Recruit Operators From Other Systems

A franchisee who already runs 20 units brings hiring systems, lender relationships, and multi-unit discipline that a first-timer lacks. Signing proven operators lowers the odds of a slow or failed opening, which protects the brand's average unit volume. For an emerging brand, operator quality matters more than raw unit count.

A Four-Unit Deal Built to Expand

The agreement starts with one restaurant and adds three more over the following months, a pace that lets the operator learn the model before scaling. Staggered openings reduce the capital and management strain of launching several units at once. The structure ties further growth to early performance rather than a fixed calendar.

What Columbus Signals About Naf Naf's Map

The deal follows recent openings in North Carolina, Virginia, and Tennessee, which shows the brand filling in the Midwest and Southeast rather than chasing scattered markets. Clustering units near each other shares marketing, supervision, and supply. Operators reading the brand's path can see where the next territories are likely to open.