Real, RE/MAX Shareholders Approve Merger Deal

Securityholders of The Real Brokerage and RE/MAX Holdings voted to approve Real's acquisition of RE/MAX at special meetings held this week, clearing a major hurdle toward forming Real REMAX Group. Real shareholders backed the deal with roughly 99% approval, while holders of about 78.8% of RE/MAX Holdings' voting power signed off, moving the combination toward a close expected within weeks pending a final order from the Supreme Court of British Columbia.

A Tech Brokerage Buying a Legacy Franchisor

The deal pairs Real, a fast-growing technology-powered brokerage built around a digital platform and roughly 36,000 agents, with RE/MAX, a 50-year-old franchisor with nearly 8,500 offices and more than 145,000 agents across over 120 countries. Combined, the companies project about $2.3 billion in pro forma 2025 revenue and $157 million in adjusted EBITDA before synergies, scale meant to fund technology investment neither company could match alone.

What Changes for RE/MAX Franchise Owners

RE/MAX Holdings CEO Erik Carlson said the combination is designed to preserve the brand's franchise structure and local ownership rather than fold it into Real's model, but broker-owners should expect a period of integration planning once the deal closes. Franchise groups watching the transaction should track how Real REMAX Group balances investment in RE/MAX's traditional franchise economics against the lower-fee, agent-commission-heavy model that built Real's own growth.

Why It Matters Beyond One Brand

A combination this large between a public brokerage platform and a top-tier global real estate franchisor signals that consolidation pressure in residential real estate has reached even the industry's most established franchise systems. Other multi-brand real estate franchisors should expect the deal to sharpen questions from their own franchisees about technology spend, commission structures and where the next wave of consolidation lands.