The Memphis-based platform keeps local brand names on the truck while stacking home-services acquisitions, betting operators trust familiar names over corporate rebrands.
Redwood Services has built a $1.1 billion platform by buying into local HVAC, plumbing and electrical contractors without erasing their names. The Memphis-based investment firm keeps local leadership and branding intact while running recruiting, marketing, technology and acquisitions from behind the scenes. Franchise and multi-unit operators watching the space should take note of a very different consolidation model.
Founder Richard Lewis started Redwood in 2020 with backing from Union Main Group, adding Tucson-based Rite Way Heating, Cooling & Plumbing as the first partner. By May 2025 the network had grown to 19 companies, more than 2,500 employees and over $500 million in annual revenue, which drew a significant equity investment from Altas Partners.
This year Redwood acquired the five-brand Sierra Platform from SE Capital, adding roughly 400 employees, more than 40,000 customers and operations in Las Vegas, Denver, Boise and Tucson. In July the company entered Oklahoma through Hendrick Heat, Air & Plumbing, which brought over 90 employees and 25,000 customers into the network.
Redwood's bet is that density and shared infrastructure can scale a service business without forcing owners to give up their name or their team. For franchisors competing for the same acquisition targets, that pitch is a direct challenge: contractors weighing a sale now have an alternative to selling into a brand that erases their identity.
Revscale Media (illustration)The Australian strength and conditioning brand enters the U.S. through Florida, betting low attrition can win in a crowded boutique fitness market.
Revscale Media (illustration)PuroSystems is franchising AccuGuard Environmental, a mobile asbestos and lead testing concept built by one of PuroClean's top ten operators.
Revscale Media (illustration)The Berkshire Hathaway affiliate is pulling a respected real estate strategy shop in-house as it rebuilds itself into an active parent company.
VIO Med SpaThe med spa franchise signed 19 owners in nine months as health and medical led every franchise sector in 2025 sales growth.
Revscale Media (illustration)The Freeman Spogli-owned retailer opened 13 stores across six states last quarter and is holding a pace of 60 to 70 signings a year.
Franchise TimesAfter a delisting, a $10.5 million settlement and a 30-unit franchisee bankruptcy, F45 is selling fewer territories and vetting owners harder.
