Baja California Sur's top luxury brokerage is moving its full operation onto eXp's global platform as international buyers reshape the market.
Ronival Real Estate, the leading luxury brokerage in Baja California Sur, Mexico, is joining eXp Realty's global network. Founders Nick Fong and Rocio Montano built Ronival into the top transaction company in the region over 20 years and are now bringing the full operation onto eXp's platform.
Baja California Sur closed more than $1.1 billion in real estate sales in 2025, with an ultra-luxury average of $3.2 million in the San Jose Corridor. Buyers are increasingly international, high-net-worth individuals from the U.S. and Canada who are relocating and investing rather than just vacationing, and Ronival's founders say local infrastructure had not kept pace.
For eXp, the move plants an anchor in one of Mexico's most competitive luxury markets and extends its footprint across the broader Central America and Latin America region. eXp's structure already spans NextHome, a franchised residential brand, giving the company multiple models for absorbing independent brokerages that want scale without giving up their identity.
Ronival's move fits a broader trend of established independent brokerages trading standalone operation for platform infrastructure, referral networks and technology rather than building it themselves. For real estate franchisors competing for affiliation deals, the pitch is increasingly about global reach and agent economics rather than brand recognition in a single market.
Independent brokerages weighing a similar move now have more precedent to point to, and competing platforms including NextHome and other franchised real estate brands will likely use recruiting pitches built around the same trade-offs: less operational overhead in exchange for shared branding and referral flow. Watch whether more Latin American luxury markets follow Baja California Sur's lead.
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