A Place At Home Signs 8 Deals, Adds Live-In Care Line

The senior care franchise signed eight new agreements in six months and is rolling out a live-in service line as its Dovida integration continues.

Jordan Reyes1 min read
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A caregiver assisting an elderly person in a bright home living room, representing in-home senior care.
Source: Revscale Media (illustration)

A Place At Home, the Omaha-based senior care franchise acquired by global home care provider Dovida, signed eight new franchise agreements in the first half of 2026 across seven states, seven of them with first-time franchisees. The growth update lands as the brand works through its Dovida integration and prepares to launch a new live-in care service line.

Steady Signings, Not a Land Grab

The eight agreements spanned Maryland, Texas, North Carolina, Massachusetts, New Jersey, Connecticut and Louisiana, following eight Meet the Team candidate events that drew 11 attendees. Director of Franchise Development Mitch Benson described the pace as deliberate, saying candidates are drawn to the caregiving mission as much as the business opportunity.

A New Service Line and a New Headquarters

A Place At Home is preparing a live-in care option that will let franchise owners offer families more continuous in-home support, moving beyond scheduled visits. The company is also relocating to an expanded headquarters in Omaha's Blackstone District, with added training space built to host franchise candidate events and Dovida's international partners.

What the Dovida Integration Looks Like on the Ground

Since the acquisition, one corporate-owned Jacksonville location has converted to the Dovida brand, and two Arkansas franchises, in Little Rock and Hot Springs, were sold directly to Dovida. For remaining franchisees, the changes so far are additive: expanded corporate leadership, new coaching roles and added support rather than a wholesale rebrand of the network.

Jordan Reyes
Editor in Chief
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