WellBiz Brands Adds CFO and Franchise Growth Chief

WellBiz Brands, the Denver-based franchisor behind Drybar, Elements Massage, Amazing Lash Studio, Radiant Waxing and Fitness Together, named two senior executives within the same week: a chief financial officer and a vice president of franchise growth. The near-simultaneous hires point to a company building out its leadership bench ahead of a bigger expansion push.

A Finance Chief With Franchise Scale Experience

Benjamin Marmor joins as CFO after leading finance and strategy at Diversified Restaurant Group, the largest Taco Bell franchisee by revenue, where he oversaw an $840 million portfolio of 370 restaurants. CEO Amanda Clark said his background managing large multi-unit organizations will help WellBiz connect financial strategy to long-term growth across its five-brand portfolio.

A Development Veteran to Drive New Franchisee Signings

Days later, WellBiz named John Thuringer vice president of franchise growth. Thuringer spent 17 years at Purpose Brands, where he helped sell more than 800 franchise licenses for Anytime Fitness and Waxing the City, including over 250 in the past three years alone. His mandate at WellBiz is to widen the pipeline of new franchisees and speed up development across all five brands.

Reading the Timing

Hiring a CFO with restaurant-scale franchise experience and a development chief with an 800-license track record in the same week is a signal, not a coincidence. Beauty and wellness franchising has drawn steady operator interest as membership-based service models prove resilient, and WellBiz appears to be staffing up its corporate team to convert that interest into signed agreements faster.