Aaron Blake

Aaron founded Maple & Co Cafes and has grown it without losing the franchisee economics that made it work. He writes about brand discipline, keeping the tech stack small, and saying no on purpose.

Built to Last

Franchise Growth

We turned down three acquisition offers. Here is why

Every offer looked like validation. Taking one would have broken the thing that made the offers come in the first place.

AAaron Blake•June 8, 2026•6 min read