We turned down three acquisition offers. Here is why

Every offer looked like validation. Taking one would have broken the thing that made the offers come in the first place.

Aaron Blake6 min read
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We turned down three acquisition offers. Here is why

Three times in the last two years someone offered to buy Maple & Co or fold us into something larger. Each offer arrived with a number that would have changed my life and a deck that explained how much faster we could grow with their resources. We said no three times, and I want to explain the reasoning because it is not the reasoning people expect.

Growth that breaks the unit economics is not growth

Every plan that came with the offers assumed we would push more units faster than our franchisees could absorb. Our whole model depends on a franchisee making real money by year two. Accelerate past that and you are just manufacturing churn with a nicer logo.

Discipline is a strategy, not a personality trait

Saying no is not stubbornness. It is the same discipline that keeps our tech stack small and our menu shorter than our competitors. The constraint is the product. The day we forget that is the day the offers stop coming.

Aaron Blake
Founder and CEO, Maple & Co Cafes

Aaron founded Maple & Co Cafes and has grown it without losing the franchisee economics that made it work. He writes about brand discipline, keeping the tech stack small, and saying no on purpose.

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