Byrider Courts New Car Dealers to Grow Its Franchise

The franchisee-owned buy here pay here chain is pitching established dealer groups on adding subprime sales and in-house lending to their portfolios.

Priya Shah1 min read
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Row of used sedans parked on a dealership lot at sunset
Source: Revscale Media (illustration)

Byrider wants its next franchisees to already know how to sell a car. The Carmel, Ind., buy here pay here chain said Oct. 19 that it is putting more development focus on new car dealer ownership groups, pitching them a way to reach buyers who may not qualify for traditional financing.

Franchisees run both the lot and its financing arm, CNAC, and Byrider trains them on lending and collections. “New car dealership owners are a solid fit for the Byrider model because they already understand the automotive business,” CEO Mike Onda said.

The push follows the franchisee-led turnaround we covered earlier this month. The system shrank to 99 locations by the end of 2025, its disclosure document shows, according to Franchise Times.

Priya Shah
Senior Reporter
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