
AI
How AI agents became the real franchise growth engine
The brands adding units fastest stopped treating AI as a chatbot and started running it as field infrastructure. Here is what that shift actually looks like.
Priya Shah7 min read
Senior Reporter

The brands adding units fastest stopped treating AI as a chatbot and started running it as field infrastructure. Here is what that shift actually looks like.

Phone calls were the leakiest part of the funnel for most local businesses. That is changing fast, and the numbers are hard to argue with.

You do not need a fifteen tool stack to respond to a lead. Lean teams are getting better results with less.

A single fast location is a nice story. A network where every location is fast is a moat.