Daisy Smart Home Franchise Expands Into Three Markets

Daisy, the smart home technology franchise, has signed new territories in Wayzata, Minnesota, and Nashville, Tennessee, alongside a Miami Beach location that opened earlier this year. The additions push the two-year-old franchisor past 45 locations nationwide and mark its entry into three new markets.

Operators Are Coming From Outside the Trade

The new owners aren't longtime installers. One built his background in cybersecurity at Amazon Web Services and the National Security Agency, another spent her career in corporate learning and development, and a third comes from enterprise sales. That mirrors a broader shift in home services franchising, where operators increasingly buy into technical categories without a technical background, relying on the franchisor's systems to fill the gap.

Recurring Revenue Is the Real Pitch

Daisy pairs new installations with DaisyCare, a subscription support program covering maintenance, remote troubleshooting and system optimization after setup. For franchisees, that converts a project-based installation business into a recurring revenue stream, the same economic logic driving investor interest across home services categories from HVAC to pest control.

A Fast-Growing Category Still Finding Its Franchise Model

Daisy has built its network through a mix of acquisition and franchising since launching in 2024, a hybrid approach that lets it absorb established integrators while still selling new territories. For prospective owners, the model offers an entry point into custom smart home integration, a category that has historically operated as independent dealerships rather than franchised systems.