A year after acquiring A Place At Home, global home care franchisor Dovida installed Mike Boyer as CEO of its first North American market, betting on operational discipline over reinvention.
Dovida, a global home care franchisor, acquired A Place At Home earlier this year and tapped Mike Boyer to run the deal's most important test market. Boyer now leads Dovida North America, overseeing a 77-unit domestic franchise system built by founders Dustin Distefano and Jerod Evanich.
Boyer spent seven years as chief operating officer at Home Instead, where he ran a $1 billion business spanning more than 500 offices in 12 countries. At A Place At Home, he is applying that experience differently. Rather than overhaul the system, he is tightening marketing, training and franchise support around what already works.
For A Place At Home's 77 domestic franchise owners, the acquisition puts their brand inside Dovida's seventh international market and its first US operation. That means the North American system now anchors a global growth story instead of standing alone, and Boyer's early moves signal that support infrastructure, not brand disruption, will define the integration.
Boyer says merging the Dovida and A Place At Home cultures without flattening either one is his biggest challenge, alongside moving quickly without losing the discipline that keeps a 77-unit franchise system consistent for clients and caregivers. Senior care franchising rewards operators who protect service quality through ownership changes, and proving that is now his job.
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