Revscale Media (illustration)REVL Training Brings Structured Strength Franchise to the U.S.
The Australian strength and conditioning brand enters the U.S. through Florida, betting low attrition can win in a crowded boutique fitness market.
The Mediterranean grill brand hands Guyana and seven Caribbean markets to an 80-year-old conglomerate, betting local capital can scale a US concept abroad.

The Great Greek Mediterranean Grill has signed a master franchise agreement with the Beharry Group covering Guyana and seven Caribbean countries, including the Bahamas, Barbados, Jamaica, and Trinidad and Tobago. The first restaurant is set to open in Georgetown, Guyana, in late 2026. Beharry, an 80-year-old conglomerate with interests across banking, manufacturing, and quick service restaurants, will fund and build the units locally.
A master franchise hands one operator the rights to develop and sub-franchise across an entire territory, which shifts capital risk and local execution onto a partner who already knows the market. For Great Greek, that means no corporate spend on real estate or hiring across eight unfamiliar markets. For Beharry, it means owning development rights to a US brand with a built playbook rather than inventing a concept from scratch.
The pairing signals where US franchisors see their next leg of growth: established foreign conglomerates with capital, supply chain reach, and political familiarity at home. Multi-unit operators watching international expansion should note that brands are trading slower, controlled domestic growth for large territory commitments abroad. The risk sits in supply chain and brand consistency across borders, which is exactly why Great Greek chose a partner that already moves food at scale.
The Caribbean offers rising tourism traffic and a growing middle class, but small populations and import-dependent food costs cap how fast any restaurant brand can scale. Beharry's late-2026 Georgetown opening becomes the proof point. If the unit economics hold under local cost structures, the seven-country runway turns into a real pipeline rather than a press release.
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