Huey Magoo's Lands a Five-Unit Texas Deal

Huey Magoo's signed a five-unit development agreement to expand across the Dallas-Fort Worth Metroplex. The deal brings the premium chicken tender brand to Arlington, Grand Prairie, and Mansfield. It continues the chain's push into Texas as it approaches its 100th location.

An Operator Who Builds and Runs

Franchisee Bobby Asad combines restaurant operations with commercial real estate development, a pairing that matters for multi-unit growth. Through Apex Hospitality Group, he controls both site selection and store execution, which removes the handoffs that slow many development deals. Operators who own their real estate pipeline can open faster and keep more control over location quality.

Why the Markets Fit

Arlington, Grand Prairie, and Mansfield are absorbing strong residential and commercial growth, which supports drive-thru-driven demand. Asad is targeting high-visibility sites with heavy traffic and family-oriented demographics. Picking growth corridors early gives the brand room to build density before competitors crowd in.

The Read for Franchisors

Huey Magoo's is recruiting developers who already understand a market rather than newcomers learning one. That approach concentrates expansion among operators with capital, local knowledge, and a track record. Expect emerging brands to keep favoring experienced multi-unit developers as the cost of opening rises.