i9 Sports Signs 300th Franchise Location

i9 Sports has signed its 300th franchise territory, a new operation in Greater York, Pennsylvania owned by Jeremy and Katie Dillard, who plan to launch their first season this month. The milestone caps a year of leadership changes at the Tampa-based youth sports franchisor, part of the Roark Capital-backed Youth Enrichment Brands portfolio.

A Pipeline Built From Repeat Customers

The Dillards spent eight seasons as i9 Sports customers before becoming franchise owners, a path the company says is increasingly common across its system. That customer-to-owner pipeline gives i9 Sports a built-in sales funnel, a real advantage in a franchise segment where customer acquisition costs keep rising for brands that rely on cold outreach alone.

Low Overhead, High Repeatability

i9 Sports runs leagues, camps, and clinics at existing school and park facilities rather than owned real estate, so franchisees skip the build-out costs that weigh down brick-and-mortar concepts. A one-day-per-week league format lets a single territory run multiple age groups and sports without adding staff or square footage, keeping the model capital-light as it scales.

What It Signals for Multi-Unit Operators

The 300th signing comes alongside new leadership under President Ron Shimek and VP of Franchise Operations Jeremy Oliver, evidence the brand is professionalizing its development function ahead of further growth. For operators evaluating youth enrichment franchises, i9 Sports' asset-light structure and independently verified franchisee satisfaction scores offer a lower-risk entry point than facility-dependent competitors in the same category. With 300 territories signed and hundreds of venues operating or in development, the brand has room to keep adding owners without straining its centralized support model.