The low-price gym brand is partnering with the Kerry Holt Group to expand into the Mountain West, starting from an existing Cedar City club.
Retro Fitness has signed a multi-unit development agreement with the Kerry Holt Group, setting up the high-value, low-price gym brand's expansion into Utah and the broader Mountain West. The group is partnering with Greg Harris and James Davidson, franchisees who already operate Retro Fitness's existing club in Cedar City, taking a single-location proof point and turning it into a multi-market development plan.
Retro Fitness confirmed the agreement covers multiple locations but declined to disclose the exact count or which states beyond Utah the group could eventually enter. That's consistent with how the brand has been selling development deals this year, it's drawing both traditional owner-operators and larger investor groups willing to back a market rather than a single club, a shift from a system once built mostly on individual owner-operators.
Retro's turnkey program covers real estate, site selection, construction, marketing, accounting, and operations, and the brand also offers management agreements for investors who want ownership without day-to-day involvement. For a group entering a new region with no existing footprint, that support structure lowers the execution risk of committing to several locations before the first one proves out.
This is Retro Fitness's second notable multi-unit signing in recent weeks, following an August deal with a veteran QSR franchisee entering the New York market. Taken together, the two agreements show a brand actively courting operators from outside traditional fitness ownership, hospitality groups, real estate investors, and multi-brand QSR operators, betting that operational experience elsewhere translates into gym management just as well as it did in restaurants or hotels.
Revscale Media (illustration)A veteran QSR franchisee behind dozens of Popeyes and Burger King units is diversifying into fitness with a multi-unit Retro Fitness deal on Long Island.
Revscale Media (illustration)A CYPHER Learning survey finds 88% of affiliated agents have sent AI-written content to clients unedited, and half say better AI tools would make them more loyal to their brokerage.
Revscale Media (illustration)Orangetheory terminated no franchisees in three years, yet non-renewals rose from 1 to 26 while openings fell to 13. The disclosure data shows a system shrinking by owner choice.
Revscale Media (illustration)IHG opened 92 hotels in the third quarter and signed 164, with development split roughly evenly between new builds and conversions of existing hotels.
Revscale Media (illustration)Wyndham's U.S. room count fell about 1% from a year earlier as it cut substandard hotels, yet royalties and franchise fees rose 6% and its AI phone agent now answers calls at more than 1,700 hotels.
Revscale Media (illustration)A former FRANdata research executive and her partner, who run 10 Two Maids locations, signed a three-unit deal to bring Tierra Encantada to Maryland.
