Revscale Adds Franchise Veteran Sally Facinelli as Advisor

Revscale AI has added Sally Facinelli, CPBC, CFE, as a strategic advisor, bringing three decades of franchise industry leadership into the company's product and growth strategy. Facinelli is a Certified Franchise Executive and was named one of the Top 100 Influential Women in Franchising, with executive experience spanning franchisor, supplier and advisory organizations.

A Track Record Built on Scaling Systems

Facinelli most recently served as CEO of Salty Dawg Pet Salon + Bakery through its 2024 acquisition, and earlier in her career helped grow Aussie Pet Mobile from 13 franchise units to more than 500 globally. She has also held CEO, President and VP-level roles across franchisor, supplier and advisory organizations, giving her direct exposure to nearly every seat at the franchise table.

Why the Advisory Role Matters to Operators

Revscale founder Unnat Bak said Facinelli's perspective sharpens how the company builds for the franchise industry because she has lived the operational problems it is trying to solve, not just studied them from the outside. For franchisors evaluating technology vendors, that kind of operator-level input is often the difference between a platform that fits how a system actually runs and one that adds friction on top of an already fragmented stack. It also signals how vendors are trying to close the credibility gap with an industry that has grown skeptical of software built without direct franchise operating experience.

More Product Moves Signaled Ahead

The advisory appointment marks the start of an expanding relationship between Facinelli and Revscale, with the company pointing to a coming set of product enhancements meant to deepen adoption across its franchise technology tools. Facinelli said the draw was a platform built to augment operators and their teams rather than replace them, a distinction increasingly shaping how franchise brands evaluate new software.