Service Experts Signs Three-Territory Colorado Deal

Service Experts has signed a new franchise agreement covering three territories along Colorado's Front Range, in Longmont, Fort Collins and Greeley. Owners Mitch Rose and Chandler Sykes plan to open their first location this fall, betting on a residential HVAC platform built on more than three decades of operating history and an established technician training system.

A Tech Executive Trades P&Ls for HVAC

Rose spent more than 20 years in high-tech product management, running multimillion-dollar business units and profit-and-loss operations before signing on with Service Experts. He's also an 11-year U.S. Army Reserve veteran. For operators like Rose, an established HVAC franchise offers a shortcut past the years it normally takes to build brand trust, hire and train technicians, and set up dispatch systems from scratch.

Three Territories, One Buildout Plan

Sykes brings a background in operations and entrepreneurship to the partnership. The pair will build out Longmont, Fort Collins and Greeley under one ownership group rather than launching a single territory, a structure that spreads fixed costs like dispatch, marketing and technician staffing across a wider service area sooner than a standalone location could.

Essential Services Keep Drawing New Owners

Nick Ridgway, Service Experts' vice president of franchise development, pointed to the pair's operational discipline and customer-first mindset as the fit for the brand. The deal fits a pattern playing out across home services: professionals leaving corporate roles for recession-resistant categories like HVAC, where repair and replacement demand holds up even when other household spending pulls back.