A membership-based dog grooming brand hands three South Florida counties to two operators with multi-unit chiropractic and grooming pedigrees.
Sparkle Grooming Co. has signed a 29-unit development agreement covering Miami-Dade, Broward and Palm Beach counties, pushing the membership-based dog grooming brand deeper into South Florida. The franchisees, Michael "Mici" Fluegge and Patrick Greco, bring service-franchise operating histories rather than pet-industry resumes, which signals how grooming now competes for the same multi-unit operators who built chiropractic and massage chains.
Fluegge previously ran units and developed territory for The Joint Chiropractic, helped launch Hammer & Nails Grooming for Guys as a founding investor and area developer, and operated multiple Massage Envy locations. Greco is a chiropractor focused on preventive care. Their background in recurring-revenue membership models maps directly onto Sparkle's wellness positioning, which shortens the learning curve and the path to opening units.
Sparkle sells grooming on a membership basis rather than per visit, which converts a sporadic service into predictable monthly revenue. For a 29-unit operator, that recurring base makes site-level cash flow easier to forecast and financing easier to secure. Founded in 2022, the brand says it has awarded more than 500 development licenses nationwide, a figure that points to aggressive territory selling well ahead of open locations.
A young brand signing a 29-unit agreement with seasoned multi-brand operators shows that capital and talent still flow toward membership service concepts with clear unit economics. The risk sits in execution, because license counts only matter once stores open and retain members. Operators weighing similar deals should compare ramp time and grooming labor supply against the recurring-revenue promise.
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