TGI Fridays Bets on a Travel Center Operator in Las Vegas

LV Petroleum, which runs 84 travel centers and 180 quick-service restaurants, will open five Fridays over three years with sole rights to the market.

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Pedestrians crossing a palm lined boulevard at dusk with glowing hotels in the distance
Source: Revscale Media (illustration)

The company behind 84 travel centers and 180 quick-service restaurants now wants to run TGI Fridays too.

LVP Food Service Concepts, an entity of Las Vegas-based LV Petroleum, will open five Fridays in the Las Vegas market over three years, the chain said Nov. 9. It gets sole rights to the market and plans both standalone sites and spots in hotels and casinos. No locations or dates were named, the Las Vegas Sun noted.

It is Fridays' second U.S. development deal since emerging from bankruptcy, after Bliss Bites in New York, and it lands while a creditor trustee sues the chain's former owners. Five units barely dents a goal of 1,000-plus by 2030. Who signed matters more: an operator of more than 30 franchise brands just chose casual dining.

Jordan Reyes
Editor in Chief
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