Ultimate Longevity Center Plans 50 Units in Australia

Ultimate Longevity Center, the preventive health franchise built by Anthony Geisler's Sequel Brands with biologist Gary Brecka and platform Lifeforce, will enter Australia with a planned 50-location network. The first center, in Sydney's Double Bay, is targeted for the first quarter of 2027, with flagships to follow in Melbourne and Brisbane.

A sales pipeline running ahead of openings

The brand says it has sold more than 275 U.S. territories since launching franchise sales in 2026, including 200 in its first four months. Australia pushes the global count past 300. Those are sold territories, not open units, so the real test is how fast the system converts signed deals into operating centers.

A master developer with real estate roots

Ben and Marie Doyle will run the Australia and New Zealand rollout as CEO and COO. Their Sydney firm, Fiducia, has spent two decades in residential development. That background matters in a format that depends on site selection and build-out for a three-zone layout covering diagnostics, an apothecary and recovery.

What it signals for health and wellness franchising

Geisler built Xponential's boutique fitness portfolio on rapid territory sales, and the same playbook is now moving into longevity services. Going international within a year of launching tells prospective U.S. buyers the franchisor is betting on brand heat from Brecka's media reach. Operators evaluating the concept should press for open-unit economics and clinical staffing models before counting on that demand to carry a location.