Always Best Care Hires The Joint Finance Veteran as CFO

The NexPhase-backed senior care franchisor adds a CFO with refranchising and unit economics experience as it pushes franchisee profitability across 295 locations.

Jordan Reyes1 min read
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A caregiver's hands resting on an older adult's hands in a bright living room with an armchair and walker
Source: Revscale Media (illustration)

Always Best Care Senior Services has named Jason Shontz, CPA, chief financial officer. Shontz comes from The Joint Corp., the publicly traded chiropractic franchisor with nearly 1,000 locations, where he was vice president of finance and worked on unit economics and the refranchising of corporate clinics.

A PE-Backed System Builds Its Finance Bench

Always Best Care runs 295 locations through more than 115 franchisees across the U.S. and Canada, offering non-medical in-home care, senior living referrals and skilled home health in select markets. The company is in its next growth phase with private equity partner NexPhase Capital. PE owners typically want a CFO who can build reporting, sharpen development forecasts and show a clean earnings story for an eventual exit.

Franchisee Profitability Is the Stated Mandate

CEO Jake Brown framed the hire around healthy franchisee economics and better financial data for owners. That focus fits home care's pressures: caregiver wages keep rising, recruiting costs stay high, and referral sources are harder to win. A franchisor that benchmarks margins across territories can show owners where labor and marketing spend are leaking.

The Refranchising Signal

Shontz's resume includes shifting company-owned units to franchisees at The Joint. Always Best Care has not announced any refranchising plan, but a CFO fluent in that playbook gives the company options for managing underperforming territories, transfers and resales. Owners weighing an exit or an expansion should expect tighter financial reporting requirements as the finance team matures.

Part of a Wider Pattern

Service franchisors have been adding finance talent this year as private equity pushes deeper into the space. Neighborly and WellBiz Brands both named new CFOs in September. The common thread is investors demanding proof that unit-level economics hold up before they fund the next wave of territory sales.

Jordan Reyes
Editor in Chief
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