The New York wing brand expects more than 20 openings this year across its home markets and five additional states.
Atomic Wings expects to more than double its size in 2026, with over 20 new restaurants planned against a current base of 24. The wing brand is concentrating on its home markets of New York and New Jersey while adding units in Texas, South Dakota, Minnesota, Ohio and Illinois. Eleven of the planned openings fall outside its core Northeast.
Atomic Wings built its name in New York with fresh, never-frozen wings and a halal menu that fits the region's diverse customer base. Concentrating openings near that base lets the brand reuse supply lines, marketing and operator know-how instead of stretching into unfamiliar territory. Density also makes it easier for multi-unit operators to share staff and management across nearby stores.
A halal wing program separates Atomic Wings from the larger chicken chains and gives it a built-in audience in markets with significant Muslim populations. That focus narrows the competition the brand faces and gives franchisees a clear reason to choose it over a crowded field. For operators, a defined niche usually means lower marketing spend to win a loyal base.
Doubling unit count in a single year strains training, supply and site selection, and brands that grow this fast can stumble on consistency. The number that matters is whether new stores hold sales after the opening buzz fades. The out-of-state units in Texas and the Midwest will show whether the New York formula travels.
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