Franchise Growth
We turned down three acquisition offers. Here is why
Every offer looked like validation. Taking one would have broken the thing that made the offers come in the first place.
Aaron Blake6 min read
Why claiming your brand profile is the new top of funnel
When buyers and AI models research a brand, the profile they find is the first impression. Most brands are letting that page write itself.
Prospective franchisees and the AI models they now ask for advice both start with research. The brand profile they land on shapes the first impression before a single conversation happens. Leaving that page to chance is leaving money on the table.
Own the page, own the narrative
A claimed, accurate, current profile is the cheapest growth lever a brand has. It costs an afternoon and it pays off every time someone looks you up.
Jordan Reyes
Editor in Chief
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