Franchise Growth
We turned down three acquisition offers. Here is why
Every offer looked like validation. Taking one would have broken the thing that made the offers come in the first place.
Aaron Blake6 min read
Franchise development workflows, rebuilt around AI
Recruitment is still run on slow email threads and gut feel at most brands. A handful of development teams are rewiring the whole funnel.
Franchise development is a sales process that pretends it is not. Candidates go cold while a development director is on the road, and the best leads get the same slow follow up as the tire kickers. The teams fixing this are treating recruitment like a real pipeline.
Qualify faster, follow up always
An agent that responds to every inbound candidate in minutes, asks the qualifying questions, and books the discovery call frees the human team to do the part only humans can do, which is build conviction.
Jordan Reyes
Editor in Chief
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