The chicken chain hired Popeyes digital veteran Kevin Nemeth to unify brand, loyalty, and menu strategy and drive more traffic to franchisees' stores.
Church's Texas Chicken has named Kevin Nemeth as executive vice president and chief commercial officer, a role that hands one leader control of brand, marketing, digital, loyalty, menu, and pricing. The move pulls together functions that often sit in separate silos. For franchisees, the point is simpler than the title suggests: more guests walking in more often.
Nemeth will own the levers that turn brand awareness into restaurant-level sales, from CRM and loyalty to menu and product innovation. Putting those under one executive is a bet on coordination. When pricing, promotions, and digital all point the same direction, franchisees see steadier traffic instead of campaigns that work against each other.
At Popeyes, Nemeth helped grow digital sales from roughly 4% to nearly 20% of the total and launched a rewards program that signed more than 5 million users in six months. That history is the reason Church's hired him. Digital ordering and loyalty raise average checks and visit frequency, the two numbers that most directly move a store's profit.
CEO Roland Gonzalez framed the appointment around connecting with guests in more relevant and measurable ways, language that signals a brand chasing modern, data-driven growth. Church's has operated since 1952, and legacy chicken chains now fight younger, app-first competitors for the same value customer. Hiring a digital operator is how an established brand tries to close that gap without giving up the price position it is known for.
Revscale Media (illustration)The Australian strength and conditioning brand enters the U.S. through Florida, betting low attrition can win in a crowded boutique fitness market.
Revscale Media (illustration)PuroSystems is franchising AccuGuard Environmental, a mobile asbestos and lead testing concept built by one of PuroClean's top ten operators.
Revscale Media (illustration)The Berkshire Hathaway affiliate is pulling a respected real estate strategy shop in-house as it rebuilds itself into an active parent company.
VIO Med SpaThe med spa franchise signed 19 owners in nine months as health and medical led every franchise sector in 2025 sales growth.
Revscale Media (illustration)The Freeman Spogli-owned retailer opened 13 stores across six states last quarter and is holding a pace of 60 to 70 signings a year.
Franchise TimesAfter a delisting, a $10.5 million settlement and a 30-unit franchisee bankruptcy, F45 is selling fewer territories and vetting owners harder.
