FSC Franchise Co. picked PAR for loyalty, ordering and catering across Beef 'O' Brady's, Newk's and The Brass Tap. The rollout starts in early 2027, and the word that matters is recommended.
Three brands, one set of guest tools. That's the pitch FSC Franchise Co. is making to the owners of its roughly 270 restaurants.
The Tampa franchisor behind Beef 'O' Brady's, Newk's Eatery and The Brass Tap has chosen PAR Technology's loyalty, digital ordering and catering products as its recommended tools across all three concepts, PAR announced Nov. 10. A phased rollout begins in early 2027.
Each brand starts from a different place. Newk's, with more than 100 locations, already uses PAR's loyalty and operations tools and adds ordering and catering. Beef 'O' Brady's, with 125 pubs, already runs PAR ordering and loyalty and adds catering. The Brass Tap's 52 locations move their loyalty program onto the same platform as the sister brands.
"Our franchisees shouldn't have to navigate three different technology environments to operate their restaurants," said Jason Saposnik, FSC's vice president of information technology, as quoted in FSR.
Notice the word recommended. FSC isn't announcing a mandate, and that matters right now. Franchisees in systems that require a single vendor have learned what happens when that vendor gets into trouble, as the FTC's lawsuit against Toast showed. FSC's own point of sale, Saposnik told 1851 Franchise in June, is Toast, with Restaurant365 for back office. So this is a consolidation of the guest-facing layer, not the whole stack. It follows Bad Ass Coffee's move onto PAR last month.
Catering is the piece worth watching. A catering order is often a business customer making a planned purchase, which makes it closer to a sales lead than a lunch transaction. Ordering and loyalty software handles the guest who already knows what they want. The office manager who emails asking whether a location can feed 60 people next Thursday still needs a fast answer from someone. That is the gap Revscale, which publishes this site, works in: its Inbound Agent replies to inquiries within minutes at any hour, asks qualifying questions and routes the qualified ones to the right person, and its Web Chatbot Agent answers questions on a brand's site and books meetings. Both log the conversation, and the lead can flow into whatever systems the franchisee already runs.
Pricing for franchisees was not disclosed, and it will decide how far the recommendation travels.
Revscale Media is published by Revscale.
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