The Melt waited about 15 years to sell its first franchise. On Nov. 13 it announced the buyer: Syed Ahmad, who will open eight restaurants in Dallas-Fort Worth and Austin.
Ahmad is no first-timer. He says he has owned 90 Burger King and 64 Denny's restaurants and was among the original Jack in the Box franchisees. "The Melt wasn't asking franchisees to take a chance on an untested concept," he said.
The San Francisco chain runs 24 company-owned restaurants and launched franchising earlier this year. Starting with a seasoned multi-brand operator fits a pattern we saw when Dog Haus handed territories to big operators instead of brokers.