The Melt Signs Its First Franchisee After 15 Years Company-Owned

The San Francisco burger chain spent about 15 years and 24 company stores refining its model before selling a franchise. Its first buyer is a veteran Burger King and Denny's operator.

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Two friends eating burgers in a corner shop window at golden hour as a pickup passes
Source: Revscale Media (illustration)

The Melt waited about 15 years to sell its first franchise. On Nov. 13 it announced the buyer: Syed Ahmad, who will open eight restaurants in Dallas-Fort Worth and Austin.

Ahmad is no first-timer. He says he has owned 90 Burger King and 64 Denny's restaurants and was among the original Jack in the Box franchisees. "The Melt wasn't asking franchisees to take a chance on an untested concept," he said.

The San Francisco chain runs 24 company-owned restaurants and launched franchising earlier this year. Starting with a seasoned multi-brand operator fits a pattern we saw when Dog Haus handed territories to big operators instead of brokers.

Priya Shah
Senior Reporter
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