The iconic strength-training brand ended its co-CEO structure, naming Brad Reynolds sole chief executive as it preps a Dallas flagship and pushes franchise growth.
Gold's Gym has named Brad Reynolds sole Chief Executive Officer, ending the co-CEO structure the brand adopted when Reynolds joined in September 2025. Danny Waggoner moves into a newly defined Chief Operating Officer role overseeing both new gym development and operations across the existing portfolio.
Splitting a growing franchise's top job into a single CEO and a development-focused COO is a common signal that a brand is entering an aggressive growth phase and wants one clear decision-maker steering franchise strategy. For Gold's Gym, a brand with roots dating to the original Venice Beach gym, consolidating leadership ahead of expansion removes ambiguity for franchisees weighing new territory commitments. It also gives Waggoner a defined mandate to focus purely on real estate and development, rather than splitting attention across the whole business.
The leadership change lands as Gold's Gym prepares a flagship location in the Dallas area, following an Austin, Texas gym that opened in 2025 with membership growth ahead of initial projections. Reynolds has framed the flagship as a testing ground for new equipment and member experience concepts the brand plans to roll into its wider franchise system. That sequencing, test first and then scale, is standard playbook for legacy brands trying to modernize without disrupting existing locations.
Multi-unit operators watching legacy fitness brands should read this as a bet that a single accountable executive can move faster on gym innovation than a shared leadership model. If the Dallas flagship performs, expect Gold's Gym to push those upgrades system-wide, giving existing franchisees a clearer reinvestment roadmap heading into 2027. The brand has not said whether new franchise development will accelerate immediately or wait for flagship results.
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