The Spanish nail franchise has AI agents booking by phone and WhatsApp in 28 salons. First it had to replace a closed system that couldn't connect to them.
A nail technician can't take a phone call with a client's hand in hers. For Hello Nails, a Spanish nail salon franchise, that ordinary bind became the reason to rebuild its entire back office.
The chain has put AI agents on the phone and on WhatsApp in 28 of its salons, according to an Oct. 23 account published by Accuro Technology, the software firm that built the system with AI agent startup Nexgent. The agents give information, book, change and cancel appointments, send reminders, call back missed callers, and hand the conversation to a person when needed. Hello Nails plans to reach every franchise location before the end of 2026.
The more telling detail came before any AI went live. Hello Nails' old management system was what Accuro described as a closed, monolithic commercial ERP (enterprise resource planning software, the system that holds bookings, staff and sales). It couldn't connect to outside tools, so it couldn't connect to AI agents. The company replaced it with custom software, a project that began in late 2025 and is now deployed across all its franchises. Co-founders Noelia Gómez and Belén Aventín worked directly with the developers as the project's business leads.
That sequence matters for any franchisor shopping for AI. An agent that can talk but can't write a booking into the system of record is a receptionist with no pen. Accuro said the Hello Nails agents read and update the ERP in real time, so a conversation ends as an actual appointment rather than a message someone has to re-key.
The early numbers come with a caveat attached by the project team itself. Initial data show 98.3% of interactions were completed without human help and 1.7% needed a person, Accuro said, but it called that an initial sample that still needs a defined measurement period and a definition of what counts as an interaction before final publication. In other words, treat it as a direction, not a benchmark.
Hello Nails has the scale to make the experiment worth watching. The group reported global revenue of 46 million euros for 2025 and opened 50 new salons that year, according to the company's year-end announcement cited by Accuro.
The pattern echoes what U.S. brands have been doing on their own phones. Batteries Plus put AI agents on both franchise sales lines and store phones this fall, and Pokeworks built its own agent before freezing headquarters hiring. What Hello Nails adds is the plumbing lesson: the hard part was the system underneath, not the voice on top.
Revscale, which publishes this site, approaches the same problem from the other direction. Rather than asking a franchise to replace its core software, Revscale's agents are configured in plain language and connect to the systems a business already uses. Its off-the-shelf Voice Agent answers calls, captures caller details and intent, schedules follow-up and transfers to a person when needed, with every call recorded and transcribed. That activity is logged in Revscale CRM and can flow into a business's existing CRM and tools. Which route is cheaper depends on how closed a brand's current stack is, and Hello Nails is a reminder to check that before signing anything.
The open question is the one Accuro raised itself: what 98.3% means once someone defines the denominator. If the figure holds up across the full network, it would put a number on how much of a salon's phone and message traffic is routine enough to hand off.
Revscale Media is published by Revscale.
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