Home Helpers Names CFO to Fund Franchise Growth

The senior-care franchisor hands its finance reins to a multi-unit veteran as it pushes national expansion and rebuilds operator support systems.

Jordan Reyes1 min read
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Nick Evans, newly named chief financial officer at Home Helpers Home Care
Source: Home Helpers Home Care

Home Helpers Home Care has appointed Nick Evans as chief financial officer, succeeding Bill Burlingham, who retires after 11 years in the role. Evans arrives from Liberty Tax Services, where he ran finance across complex, multi-entity franchise operations. The brand brought in a franchise-finance specialist for a reason.

Why the timing matters

In-home care sits in a recession-resistant category powered by aging demographics and a shift toward care at home. Home Helpers wants to add locations and deepen franchise development, and that ambition raises the financial complexity a CFO must manage. Placing a multi-unit finance operator in the seat tells franchisees the company expects growth to test its systems.

Systems over headcount

Burlingham leaves real infrastructure behind: a network-wide WellSky rollout, a standardized chart of accounts, and reporting tools including Tableau and ProfitKeeper. Standardized accounting and shared dashboards turn franchisee guesswork into comparable numbers across units. Evans inherits that foundation instead of building from zero, which lets him focus on scale rather than cleanup.

What operators should watch

Evans and Burlingham overlapped for months, a deliberate handoff that lowers transition risk and keeps reporting steady. Multi-unit operators should expect continued investment in operational technology and franchisee support, because that is where Evans built his track record. The open question is whether financial discipline keeps pace as unit count climbs.

Jordan Reyes
Editor in Chief
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