HomeWell Franchising named Leslie Poteet executive vice president of franchise operations on Oct. 13, a scaling hire for a senior care brand with 160 active locations and more than 30 slated to open soon.
Poteet spent nearly two decades at Sylvan Learning, starting as a center director in Boston in 2006 and rising to vice president of operations for a system of more than 500 locations. She has also run a multi-unit franchise business of her own.
CEO Crystal Franz said Poteet knows how to bring structure and consistency to a growing system "without losing sight of the people running these businesses every day."
The hire follows HomeWell's record franchise sales run under owner Main Post Partners.