The Australian boutique fitness franchise signed a master franchise deal with Poland's largest wellness operator to enter Central and Eastern Europe.
Strong Pilates signed a master franchise partnership with Xtreme Brands, Poland's largest wellness franchise operator, to lead its expansion across Central and Eastern Europe. The deal brings the Australian-founded brand into Poland and the Czech Republic first, pushing its global footprint to 16 countries.
Xtreme Brands already operates 181 Xtreme Fitness Gyms in Poland and adds roughly three locations a week, backed by investment from bValue Fund. Handing Strong Pilates to an operator with that development machine lets the brand skip years of market-building it would otherwise need to do alone.
Strong Pilates becomes the first outside brand in Xtreme Brands' portfolio, and Xtreme Brands gets its first international concept as it works toward 750 locations across Central and Eastern Europe by 2030. For franchisors eyeing cross-border growth, the deal shows how a master franchise partner with existing site-selection and operations infrastructure can compress a multi-year buildout into a single agreement.
The Central and Eastern Europe push follows an acceleration of Strong Pilates' U.S. expansion, which is expected to bring the brand to 25 domestic studios by the end of 2026. With more than 125 studios across 14 countries and 200 additional locations confirmed to open, the brand is running parallel growth tracks instead of picking one market at a time.
Revscale Media (illustration)The senior care franchisor signed 101 new territories in 2025 and 33 more in early 2026, becoming the second-largest brand in non-medical home care.
Revscale Media (illustration)The home services consolidator acquired the 50-year-old electrical contractor as it builds out HVAC, plumbing and electrical coverage across Southern California.
Revscale Media (illustration)The middle-market private equity firm's growth investment in the workforce compliance platform signals continued capital flowing into tech-enabled business services.
Revscale Media (illustration)The Nasdaq-listed dental group agreed to acquire a 12-location Fayetteville practice network in a deal worth up to $46 million.
Revscale Media (illustration)Franchise Equity Partners' Velocity Auto Care reached 50 Valvoline Instant Oil Change centers, with 18 more underway through 2027.
Athletech NewsThe Club Pilates parent cut its outlook and stayed quiet on a possible sale as legal costs and same-store sales declines mount.
