
Operators
What twelve units taught me about hiring managers who stay
After a decade of turnover, I stopped hiring for the resume and started hiring for the second year. Here is what changed.
Rosa Medina5 min read
Multi-Unit Franchisee, Northbeam Home Services
Column: From the Field
Rosa operates twelve Northbeam Home Services locations across the Southeast. Her column covers the unglamorous operational work that actually moves unit economics, written from inside the business rather than above it.

After a decade of turnover, I stopped hiring for the resume and started hiring for the second year. Here is what changed.

I used to buy software the way some people buy gym memberships. Then I counted what we actually opened on a Tuesday.