Rosa Medina

Rosa operates twelve Northbeam Home Services locations across the Southeast. Her column covers the unglamorous operational work that actually moves unit economics, written from inside the business rather than above it.

From the Field

Operators

What twelve units taught me about hiring managers who stay

After a decade of turnover, I stopped hiring for the resume and started hiring for the second year. Here is what changed.

RRosa Medina•June 10, 2026•5 min read

Operators

Why I stopped chasing every new tool

I used to buy software the way some people buy gym memberships. Then I counted what we actually opened on a Tuesday.

RRosa Medina•June 3, 2026•4 min read