Comfort Keepers Adds 14 Senior Care Territories

Comfort Keepers signed 14 new franchise territories and opened four locations in the first half of 2026, and the in-home senior care brand expects to add roughly 20 more territories before year end. The new markets span Texas, Florida, Maryland, Massachusetts, and California, plus less obvious states like Nebraska and Mississippi. The brand now runs more than 600 locations across the US and Canada.

Who is buying senior care franchises

Comfort Keepers says most of its candidates are second-career professionals with real business experience, not first-time owners chasing a passion project. That profile matters. Buyers who arrive with capital and operating discipline tend to scale faster and default less, which is why the brand starts them with no more than two neighboring territories before opening the door to more.

The demographic tailwind, and its catch

Aging baby boomers and family relocation are pushing demand into markets that do not always track population growth. When an adult child moves to Texas for work, an aging parent often stays behind in another state and still needs care. That scatters demand across geographies, which favors franchisors with national coverage over single-market independents.

Labor is still the hard part

Caregiver recruitment and retention remain the top concern prospective owners raise, and for good reason. In home care, the business is only as strong as the workforce delivering it. Comfort Keepers competes for the same labor pool as every other operator, so the brands that win will be the ones that turn recruiting and retention into a repeatable system rather than a monthly scramble.