The home care franchisor will now sell only 10 to 20 large multi-unit territories, betting its low-cost tech platform can outscale traditional single-agency operators.
Keep Safe Care Corporation is walking away from single-unit franchise sales entirely. The Austin-based home care franchisor said it will instead offer roughly 10 to 20 multi-unit territory development deals concentrated in the South, Southeast and Southwest. The move signals a broader bet that operational capacity, not location count, is what actually scales a private-duty caregiving business.
The shift rides on Keep Safe Care's Private-Duty-in-a-Box platform, a software stack that folds recruiting, scheduling, payroll, compliance and billing into one system. CEO Jeffrey Fry says that infrastructure lets a single territory support six to eight operating agencies for roughly what one traditional franchise costs elsewhere. The company also applies a 2/3 Rule, guaranteeing caregivers at least two-thirds of the client billable rate, which Fry argues keeps retention high even as overhead drops.
Total investment per territory runs from about $250,000 to $1 million or more depending on metro size, and the company projects a three-to-five-times return on invested capital over three to five years. Keep Safe Care will keep developing company-owned and joint-venture locations first, using them to set operating benchmarks before handing new territories to franchise partners. That sequencing gives incoming multi-unit operators a tested playbook rather than an unproven build.
Keep Safe Care says its platform can deliver four to five times the client capacity of a standalone agency running comparable administrative headcount, turning a conventional $1.5 million-revenue operation into one capable of $4 million to $5 million. For operators evaluating the home care category, that capacity argument, not unit count, is now the pitch. It also raises the bar for what a territory candidate needs to bring: capital, sales ability and the leadership capacity to run an entire market, not just one location.
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