COPA Innovation Laboratories is backing Shoot 360's tech-driven basketball training franchise with $7 million as the brand pushes past 65 locations.
Shoot 360, the tech-powered basketball training franchise, has raised $7 million in growth funding led by COPA Innovation Laboratories and its investment arm, COPA Venture Capital. The round comes with a broader strategic partnership between the two companies and pushes Shoot 360 past 65 locations nationwide.
Shoot 360 uses machine vision and real-time analytics to score shooting, passing, and ball-handling as athletes train, then turns that data into instant feedback. COPA specializes in athlete assessment and performance analytics, so the partnership pairs Shoot 360's franchise reach with deeper measurement tools rather than just cash. That combination is what separates this raise from a typical growth round.
New capital and a data partner typically mean faster product development and more support at the unit level, from better member retention tools to sharper marketing data. For current and prospective Shoot 360 operators, the real test will be how quickly COPA's analytics show up inside existing gyms rather than staying confined to flagship locations. Franchise groups that treat data partnerships as marketing rather than operations tend to see the benefit fade fast.
Shoot 360 joins a growing list of youth and amateur sports concepts drawing outside capital as parents spend more on structured, tech-enabled training. For multi-unit operators scanning adjacent categories, the deal is a reminder that sports performance technology is becoming its own franchise subsector, not just an add-on to traditional gyms.
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