Sola Salons Pairs Expansion With New Tech Platform

Sola Salons closed the second quarter with a wave of multi-unit franchise signings and the launch of mySOLA, a technology partnership with Vagaro that bundles booking, payments, and marketing tools into a single platform for its independent beauty professionals. The brand now supports more than 22,000 independent stylists, estheticians, and other beauty professionals across its studio suite network.

Existing Operators Keep Betting on the Model

The quarter's new agreements came almost entirely from current franchisees expanding their footprint, including a three-unit deal in Northern Virginia and two-unit agreements in Southern California, rather than first-time buyers entering the system. That pattern, existing owners reinvesting instead of just recruiting new ones, is often a stronger signal of unit-level economics than headline growth numbers.

The Tech Play Behind the Growth

The mySOLA platform integrates Vagaro's salon management software directly into Sola's website, and early data shows professionals using the tool's promotional features are seeing client growth above 300%. For franchisors elsewhere in the beauty and wellness space, it's a preview of how deeply booking and CRM software is becoming embedded in the franchisee value proposition.

Where the Next Territories Are

Sola says it's prioritizing multi-unit development in Houston, San Francisco, Los Angeles, Chicago, and Phoenix for the rest of 2026. With 755 studios open system-wide, the brand is leaning on its existing operator base and a deeper tech stack rather than a fresh wave of national marketing to hit its next growth targets.