Thryv Adds Breesy AI Layer for Franchise Leads

Thryv and Breesy AI have connected their platforms so franchise-based service businesses can trace a lead from the first marketing touch all the way to a paid invoice. The integration pairs Thryv's demand-generation and lead-capture tools with Breesy AI's call-and-job tracking layer, a system built specifically for home services operators managing high call volumes across many locations.

Closing the Visibility Gap

Franchise operators have long struggled to see which marketing dollars actually turn into paid jobs, especially once a brand spans dozens of locations run by independent franchisees with their own reporting habits. The combined system surfaces which marketing sources produce the best jobs, how much ad spend is funding leads that never convert, and where calls are being missed or answered too slowly, so an owner can fix a leak before it drains a full quarter's marketing budget.

Built for the Home Services Reality

Breesy AI functions as an operating layer that routes and prioritizes inbound demand across calls, jobs, and teams, while Thryv supplies the marketing engine and initial lead capture. Together they let a franchisor compare conversion rates location by location on one dashboard, rather than trusting each franchisee's self-reported numbers or piecing together spreadsheets after the fact.

Why It Matters for Franchisors

For multi-location brands in home services and adjacent categories, the integration signals that AI-driven revenue attribution is becoming a baseline expectation rather than a premium add-on. Franchisors that can show franchisees exactly where leads are being lost gain a concrete recruiting and retention argument, on top of the operational upside of catching missed calls before they become churned customers.