Frenchies Modern Nail Care Enters New Mexico

Frenchies Modern Nail Care signed a two-unit franchise agreement to enter New Mexico, with the first Albuquerque studios planned for this fall. The deal makes New Mexico the brand's 14th state and adds to a footprint of 27 locations. It also marks another step in a steady, operator-led expansion.

A Membership Model in a $42 Billion Category

Frenchies competes in a nail care market estimated near $42 billion, most of it served by independent salons. Its membership-based, standardized studio model drives recurring revenue. That predictability gives franchisees steadier cash flow than salons that depend on walk-in traffic alone.

Who Is Building It

Albuquerque operator Carla Santos brings a decade in retail and manufacturing finance to the launch. Her focus on profitability and scalability signals the brand's preference for owners who manage unit economics, not just run a single location. That profile tends to scale faster across a territory.

Why the Southwest, Why Now

The International Franchise Association projects the Southwest will lead the country this year in franchise unit count, employment, and output. Entering Albuquerque early gives Frenchies first-mover positioning before national beauty brands crowd the market. Backing from Head to Toe Brands, a Riverside Company platform, gives franchisees shared support and supply infrastructure.