A two-unit agreement in Albuquerque takes the Riverside-backed nail care brand into its 14th state on the strength of a membership model.
Frenchies Modern Nail Care signed a two-unit franchise agreement to enter New Mexico, with the first Albuquerque studios planned for this fall. The deal makes New Mexico the brand's 14th state and adds to a footprint of 27 locations. It also marks another step in a steady, operator-led expansion.
Frenchies competes in a nail care market estimated near $42 billion, most of it served by independent salons. Its membership-based, standardized studio model drives recurring revenue. That predictability gives franchisees steadier cash flow than salons that depend on walk-in traffic alone.
Albuquerque operator Carla Santos brings a decade in retail and manufacturing finance to the launch. Her focus on profitability and scalability signals the brand's preference for owners who manage unit economics, not just run a single location. That profile tends to scale faster across a territory.
The International Franchise Association projects the Southwest will lead the country this year in franchise unit count, employment, and output. Entering Albuquerque early gives Frenchies first-mover positioning before national beauty brands crowd the market. Backing from Head to Toe Brands, a Riverside Company platform, gives franchisees shared support and supply infrastructure.
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